Segmentation Strategies A lot of people say marketers are crazy… why wouldn’t you target EVERYONE with an undifferentiated segmentation strategy?

Segmentation Strategies

A lot of people say marketers are crazy… why wouldn’t you target EVERYONE with an undifferentiated segmentation strategy? The more people who want and demand your product the better! With that in mind, please answer the following:

1. Is using an undifferentiated strategy in most cases a good idea? Why or why not?

• Explain the advantages and disadvantages
• Explain an example of a company that uses the strategy