In determining the positioning strategy, we need to understand the points of parity (PoAs) and points of differentiation (PoDs) of our company from…

In determining the positioning strategy, we need to understand the points of parity (PoAs) and points of differentiation (PoDs) of our company from leading competitors.

• Why do we need to establish the points of parity (POA)?
• How many different ways are there to create points of differentiation?
• In what aspects do we need to create positive point of differentiation?