Our two-fold challenge: 1. Shift the focus from reliance on individual products and markets to the big, unifying story of Originals. 2. Reclaim our thought-leadership of the streetwear category to elevate the Originals brand.
Our solution would come from the universality in global street culture: Perhaps more than any other category, streetwear is not simply global in scale, but is actually shaped by global influences. The best American denim is made in Tokyo, and the best New York house music comes from Berlin. We could unite our markets based on the underlying, global driver of street culture: the free exchange of influence and creative expression.
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