MRKT20052 Term 3 ¬ 2019 Marketing Management and Digital Communications


MRKT20052 Term 3 ¬ 2019 Marketing Management and Digital Communications
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All details in this unit profile for MRKT20052 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.
General Information
Class and Assessment Overview
CQUniversity Policies
Previous Student Feedback
Unit Learning Outcomes
Alignment of Learning Outcomes, Assessment and Graduate Attributes
Textbooks and Resources
Referencing Style
Teaching Contacts
Assessment Tasks 1 Portfolio
Assessment Title Portfolio Articles Analysis
Task Description
For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks. Assessment 1A is due in week 4 and Assessment 1B is due in week 6 (refer to the Schedule section and Moodle for information on due dates).
This is an individual assessment with a maximum word count of 1000 words for each article analysis (including references). In your write ups, the emphasis should be on identifying the marketing implications of the events or incidents described in the selected articles.
List of articles to choose from for both Assessment 1A and Assessment 1B will be provided on the Moodle site for the unit in ‘Assessments’ folder. For each article analysis prepare a write­up (in .doc or .docx format) of no more than 1000 words for submission via Moodle.
The write­up for each article should be presented in the following format (ensure to use these points as sub¬headings in your write­up):
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the articles are important.
3. Discussion of implications of these issues from a marketing perspective.
For each write­up provide a list of at least 4 academic citations and references plus the reference for the chosen article Only references used

12/15/2019 CQUniversity Unit Profile
For each writeup, provide a list of at least 4 academic citations and references plus the reference for the chosen article . Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write­up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.
Each article analysis submission is worth 10% equating to a total of 20% of the mark for the unit. Tutorial class activities in weeks 2 ­ 3 are designed to assist students in preparing for their week 1A assessment (due on Friday, week 4) and tutorial activity in weeks 4 and 5 for their 1B assessment (due on Monday, week 6).
Tutors will take note of the participants in class. Distance/online/flex students will discuss their analysis of articles 1 and 2 in the allocated Moodle discussion forum in weeks 3 and 5, respectively.
Academic Misconduct will be monitored to ensure that your submitted work is original and not purchased or copied from other students. Where assessments are found to be similar or purchased, penalties will be applied in accordance with University policy. Late penalties of 5% of the total mark will be deducted for every day late unless you have received an Assessment Extension from the Unit Coordinator.
Assessment Due Date Assessment 1A ­ Portfolio Article 1 Due: 6th December, Friday of week 4 (5PM
AEST); Assessment 1B ­ Portfolio Article 2 Due: 23rd December, Monday of week 6 (5PM AEST)
Return Date to Students Results will be released after moderation is completed (expected release to
students is 2 weeks after submission excluding public and University holidays time).
Weighting 20%
Assessment Criteria
Both Assessment 1A and 1B are marked usng the same criteria.
Summary of key issues (1.5 marks)
Explanations of issues’ importance (2 marks) Reflective analysis (4 marks)
Writing style (1 mark)
Evidence of research (1.5 marks)
Assessments will be marked in Feedback Studio.
Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted).
Referencing Style American Psychological Association (APA)
Submission Online
Submission Instructions
Please ensure you submit your work as a word document (.doc or .docx) through relevant assessment submission link in unit’s Moodle page (link for submitting Assessment 1A is located in week 4 folder and for Assessment 1B in week 6 folder)
Graduate Attributes Knowledge Communication
Cognitive, technical and creative skills

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