1. What is a brand? How does branding help both buyers and sellers? Please provide examples.
2. What is test marketing? Explain why companies may or may not test market products, and discuss alternatives to full test markets. Please provide examples.
3. Discuss the complexities international marketers face when designing channels in other countries. Please use examples.
1. Why is planning, such as cash flow and revenue planning, so important to businesses? What are the necessary items that businesses must think about when they develop their financial plans and forecasted financial statements?
How can companies analyze their operations and finances to stay on top of changes that need to be made?
Please respond to each part of this multi-part discussion topic, Do not forget to respond to at least two of your peers as well as answering the discussion questions.
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