The TITLE OF THE ESSAY IS:
Identify some of the current challenges facing businesses in the UK. Analyse one UK business and evaluate how the business has responded to these challenges. The company chosen is CARNIVAL CORPORATION &PLC.
The INTRODUCTION, THE MAIN BODY AND THE CONCLUSION MUST HAVE 2000 WORDS!!!!
The TABLE OF CONTENTS AND THE REFERENCE LIST DOES NOT COUNT INTO THE 2000 WORDS.
From where to get the information:
• Use the website of CARNIVAL CORPORATION AND PLC!!!! (In the MENU there you can find useful information).
• Use the FINANCIAL TIMES!!!!
• Use SWOT AND PESTLE!!!!!!
• Use relevant sources!
Make it logical:
Start with the topic, discuss, give reasons and the consequences.
State the challenges, then write how the Carnival Corporation & PLC responded to those challenges.
Make a few charts and graphs!!!
Give examples, and in CONCLUSION, put YOUR OWN OPINION ABOUT IT.!!!!
The REFERENCE LIST MUST be done in HARVARD STYLE! And in Alphabetical order!.
Also, make sure that the MAIN BODY IS WRITTEN IN A LOGICAL WAY and not jumping from one idea to another or mix it.
The essay MUST demonstrate the following:
• Good control and range of language appropriate to the subject area.
• Logical and effective report structure
• Good development of ideas
• Illustration of ideas
• Good research skills (sourcing texts, referencing, citation etc)
• Critical thinking and reflection skills
The report will be assessed with reference to the following marking criteria: (please take in count all these details).
Language control and range Academic skills (Text organisation and format) Critical engagement
First Your writing approaches native speaker level and contains virtually no errors. Your use of vocabulary is extremely effective, appropriate and accurate.
Your report is at a professional level in terms of organisation and presentation. You demonstrate outstanding research skills. Your ideas are fully developed and evidenced from suitable sources. Your report demonstrates deep insight and original thinking. The report is both interesting and educational.
This is what is expected from me by my university, so PLEASE read everything carefully and MEET THE REQUIREMENTS!
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