Consumer protection is divided into eight divisions with the functions summarized below Division of privacy and identity protection oversees issues


Summarize below please Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by collecting complaints and conducting investigations, suing companies and people that break the law, developing rules to maintain a fair marketplace, and educating consumers and businesses about their rights and responsibilities. Consumer protection is divided into eight divisions with the functions summarized below Division of privacy and identity protection oversees issues related to consumer privacy, credit reporting, identity theft, and information security. It enforces the statutes and rules within its jurisdiction, engages in outreach and policy development, and educates consumers and businesses about emerging privacy, credit reporting, and information security issues, as well as identity theft prevention and assistance. The Division also analyzes the impact of current and potential legislative initiatives in the areas within its purview. The division enforces section 5 of the FTC act which prohibits unfair or deceptive acts or practices, including deceptive statements and unfair practices involving the use or protection of consumers’ personal information, The fair credit reporting which ensures the accuracy and privacy of information kept by credit bureaus and other consumer reporting agencies, and gives consumers the right to know what information these entities are distributing about them to creditors, insurance companies and employers, The Gramm-leach-Bliley act which requires financial institutions to ensure the security and confidentiality of customer information, provide notice to consumers about their information practices, and give consumers an opportunity to direct that their personal information not be shared with certain non-affiliated third parties and Children’s online privacy protection which is meant to give parents control over information online companies can collect about their children and how such information can be used. This division operates the Identity Theft Data Clearinghouse and analyzes identity theft trends, promotes the development and efficacy of identity fraud prevention strategies in the financial services industry, and identifies targets for referral to criminal law enforcement Division of advertising practices protects consumers from unfair or deceptive advertising and marketing practices that raise health, safety concerns and cause economic injury. It brings law enforcement actions in federal district court to stop fraudulent advertising practices, coordinates FTC actions with federal and international law enforcement agencies sharing authority over health and safety products and services, and monitors advertising and marketing of alcohol, tobacco, violent entertainment media, and food to children. The enforcement priorities for this division are combating deceptive advertising of fraudulent cure-all claims for dietary supplements and weight loss products, monitoring and stopping deceptive Internet marketing practices that develop in response to public health issues, monitoring and developing effective enforcement strategies for new advertising techniques and media, such as word-of-mouth marketing, monitoring and reporting on the advertising of food to children, including the impact of practices by food companies and the media on childhood obesity, monitoring and reporting on industry practices regarding the marketing of violent movies, music, and electronic games to children and monitoring and reporting on alcohol and tobacco marketing practices Division of consumer and business education provides consumers and businesses with tools so as to make informed decisions and comply with law. It also produces, promotes, and disseminates information that is timely, targeted, objective, actionable, and in plain language Division of enforcement litigates civil contempt and civil penalty actions to enforce federal court injunctions and administrative orders in FTC consumer protection cases, coordinates FTC actions with criminal law enforcement agencies through its Criminal Liaison Unit; develops, reviews, and enforces a variety of consumer protection rules; coordinates multi-pronged initiatives to address current consumer protection issues; and administers the Bureau of Consumer Protection’s bankruptcy program. This division carries out this functions-: order enforcement-monitors compliance with administrative and federal court orders entered in FTC consumer protection cases which addressed advertising and financial practices, data security, high-tech fraud, and telemarketing Criminal liaison unit- coordinates with criminal law enforcement agencies across the country to encourage criminal prosecution of consumer fraud Rules and guides-develops, reviews, and enforces a variety of consumer protection rules such as energy rules, green guides, The made in USA, The mail or telephone order merchandize rules,textile,fur,wool and care labeling rule and jewelry guide. Consumer protection initiatives litigating civil actions against marketers that deceive consumers, convening workshops with other government agencies, businesses, consumer groups, and community-based organizations and issuing reports that analyze marketplace trends affecting consumers. Bankruptcy program provides guidance to litigators throughout the Bureau of Consumer Protection on bankruptcy-related issues and represents the FTC in Federal Bankruptcy Court.

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