CLA 1 Comprehensive learning Assessment I


Following is the paper topic:

Identify the following for a fictitious company you are starting (or growing): Prepare a 4 to 6 page APA formatted paper:

What business strategy will you select and how will you implement it (be specific)
What will be your vision and mission statements and what factors did you consider

Conduct a SWOT analysis (theoretical) of your company and determine which of the generic competitive strategies(s) (could be a mix of strategies) you would compete on. Be sure to justify your reasoning here.

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