To narrow the market segment of a product by analyzing the potential users and characteristics.
For each of the products listed below, identify the target market. Be specific. For example, the target market for Just For Men hair color could be broadly defined as “men.” However, by analyzing the potential users and characteristics, a narrower market segment can be defined—men, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger. (Note: Some products/services may have more than one target market.)
Lipitor prescription drug
Zebco spinning reel (for fishing)
Luvs disposable diaper
Cesar gourmet canned dog food
First-class airline ticket to London
Set of twin-sized bed linens
Sterling silver flatware, one setting
Romantic novel from Amazon (Links to an external site.)
Refer to Figure 13.6 – Market Segmentation BELOW
Create a Microsoft Word document with a two-column table listing the Product/Service heading in the left column, and the Target Market heading in the right column.
Enter the information about the target market in the right column. Be clear, specific and as concise as possible.
Explain your reasons for your answers.
Save the completed document using the following format: Lastname_Firstname_Ch13-CTE (For example: Carcioppolo_Joann_Ch13-CTE)
Upload your assignment file as a Microsoft Word document, and click submit.
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